DESIGN THINKERS 2019: Branding
Goal: The goal of this project was to brainstorm, develop and refine a creative concept for a design conference that takes place in Toronto, Canada. The creative concept needed to be flexible, scalable and have a coherent visual language for its target audience. The creative concept was required to be applied to four different print applications: a poster, delegate badge, social media banner and an event program, along with a 10-second animation to help promote the event.
Concept: My creative concept for this project was the idea of growth and success. I decided to use stairs as my visual approach to help represent the idea of moving up towards success and achieving your goals in the field of design. I wanted my concept to be minimalistic, bold and eye-catching to help carry a strong brand identity for this event.
