@psr CREATIVE AGENCY: BRANDING
Overview: PSR Brokerage is Toronto's premier luxury boutique brokerage, with esteemed experience in Resale and Pre-Construction Sales. Launched in 2021 @PSR Creative Agency is PSR Brokerage’s full service in-house marketing and design creative agency specializing in marketing, design, branding, strategy and art direction revolutionizing branding and marketing materials for the entrepreneurial agent to become the primary curator of their brand for themselves, their clients and listings. @PSR works strategically to elevate the presence of PSR Brokerage and their agents’ brands both on-and-offline with the creation of agent’s custom branding and design, stunning digital and print marketing materials, listing presentations, feature sheets, and so much more to enhance the exposure of each agent and their client’s listing.
Working as a Graphic Designer on the @PSR Creative Agency team, my role was to create and conceptualizing all PSR agent brand identities including logo design, social media graphics, print materials, email marketing and animated GIFs, while also executing the PSR brand identity through the internal company communications program and providing support with tasks related to PSR Brokerage marketing which included the creation of feature sheets, postcards, flyers, billboard designs, signage, etc.
PSR Brokerage is known for its minimal yet luxury design style which sets them apart from traditional real estate brokerages. I wanted to showcase that same style throughout the brands/design work that I created for each agent.
LOGO DESIGN
