VOILÀ BY SOBEYS: DIGITAL & OOH DESIGN
Overview: Voilà by Sobeys is a cutting-edge online grocery home delivery service in the Greater Toronto Area, the Greater Montreal Area, Ottawa, and Quebec City. Voilà has partnered with Ocado Group PLC, a leading online grocery retailer in the UK, to build robotic automated warehouses that improve the quality of the service experience for Canadians.
As a member of the Marketing Creative Services team, my role as a Creative Designer was to take on responsibility for the design, adaptation and production of creative assets supporting E-Commerce marketing activities while building and maintaining relationships with both agency partners, internal stakeholders and project leads. This role required design sensitivity and the ability to communicate compelling stories to consumers while adhering to the brand standards.
While working as a Creative Designer on the Voilà by Sobeys team, my role consisted of developing concepts and communicating ideas through multiple mediums such as print, digital and animation/video while also contributing to project design and development. This included creating storyboards, graphic concepts, conceiving functional design solutions, and production design. Voilà is known for its fun yet modern design style which sets them apart from their other grocery delivery competitors. I wanted to showcase my own style throughout different mediums while still staying true to the brand. Below you will find some of my design work which features email marketing campaigns, social media/digital design, OOH design and animation/video creatives
